While growing up in Texas, Hassan Taher developed a passion for classic science fiction novelists such as Arthur C. Clarke and Isaac Asimov. The son of a math teacher and an engineer, Hassan Taher also seemed destined to embrace a strong STEM (science, technology, engineering, and mathematics) interest and a passion for learning and problem-solving. This dual love of futurism and core technical principles ultimately came together for Taher in the predominate scientific field of the moment: artificial intelligence (or “AI”).

As an undergraduate at the University of Texas at Dallas (UT Dallas), Taher undertook comprehensive studies in artificial intelligence. After graduating with his degree in computer science, he continued to focus on AI as both a business consultant and a writer. In addition to heading the renowned advisement firm Taher AI Solutions, he has authored articles on AI-related subjects for a variety of technology-focused publications.

His first book, “The Rise of Intelligent Machines,” put Hassan Taher on the map as a globally recognized thought-leader in the field of artificial intelligence. He has since written several other highly influential books including “The Future of Work in an AI-Powered World” and “AI and Ethics: Navigating the Moral Maze.”

Recently, Taher weighed in on the hot-button topic of modern wager-based gambling and the role that AI plays in it. “The intersection of artificial intelligence (AI) and the gambling industry marks a pivotal moment in the evolution of gaming and betting,” he writes. “As AI continues to advance, its applications within this sector are creating unprecedented opportunities for personalization, efficiency, and security. This integration is not only enhancing the user experience but also transforming operational models for casino operators and sports betting platforms.”

Hassan Taher lists advanced data analytics, personalized gaming experiences, and advanced security measures as the three primary ways in which AI is revolutionizing the gambling industry.

Data Analytics

Analytical artificial intelligence can source, organize, analyze, and evaluate vast amounts of information to detect meaningful relationships, correlations, and patterns that can produce value in many different ways. In the realms of gambling and waging, professionals are using AI to calculate odds by predicting future results based on relevant historical data. In terms of sports betting, AI is amazingly adept at crunching mountains of statistics on all competitors as well as all relevant environmental and circumstantial factors.

Beyond odds calculation, AI has proven invaluable in the gambling industry when it comes to analyzing the past performance of individual bettors and detecting anomalies that might signify instances of cheating. AI-driven data analytics can also help casino operators in their efforts to identify underperforming/low-profit games and make better-informed technological decisions.

Due to its enormous potential, experts in the gaming industry and others generally agree that mid-size to large organizations without a suitable and sustainable AI data analytics framework face a considerable competitive disadvantage in 2024 and beyond. Chiming in on this assessment, Hassan Taher asserts that “AI-driven analytics and automation can streamline various operational aspects of the gambling industry, from customer service to marketing and compliance.” Beyond its capacity for incredibly accurate odds calculation, Taher recognizes the key roles that AI is playing in marketing campaign strategy, 24/7 customer support, and regulatory compliance efforts.

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Personalized Gaming Experiences

By tracking the wagering patterns and general gaming behavior of each bettor, artificial intelligence can gain a range of insights into his or her specific preferences. This personal preference data can then be used to create a customized user experience (UX) for the bettor in areas that range from physical casino play to online sports betting. By anticipating the bettor’s key expectations, gambling organizations can keep them coming back for more. In the words of Hassan Taher, personalization “not only improves player satisfaction and engagement but also increases loyalty and retention rates.”

Taher also points out the ways in which AI can help meet the specific wants and needs through improved game development. “Game developers are now using AI to create more complex, engaging, and dynamic gaming experiences” he writes. “This includes everything from developing AI-driven game characters to real-time difficulty adjustments, enriching the gaming experience for players across the globe.”

Beyond its potential to make gambling easier and more fun, AI can play a critical role in supporting responsible gambling. “Through player monitoring and behavior analysis, AI can identify signs of problem gambling at an early stage” Hassan Taher reports. “Operators can then intervene with targeted support, such as setting limits on play or providing resources for help, thereby mitigating the risks associated with gambling addiction.”

Advanced Security Measures

In addition to its ability to identify and address problematic gambling behavior, artificial intelligence helps to protect individual bettors by driving a range of advanced security measures. “The adoption of AI has also strengthened the security of gambling platforms” writes Hassan Taher. “Through machine learning algorithms, AI systems can monitor and analyze betting patterns to detect any irregularities or fraudulent activities. This proactive approach to security helps in maintaining a fair and safe gambling environment, protecting both the players and operators from potential malfeasance.”

Beyond ongoing data privacy and cybersecurity protection, AI can stop individual cases of malfeasance and fraud as they occur. Thanks to its incredible ability to detect patterns and anomalies in those patterns, AI is uniquely poised to identify criminal activity on gambling platforms. “These systems continuously learn and adapt,” Hassan Taher reports, “making them increasingly effective over time at spotting potential threats and ensuring a secure gambling environment.”

AI’s cybersecurity and anti-fraud capabilities can do wonders when it comes to ensuring full regulatory compliance. While integrating compliant AI can be a challenge, it can operate automatically according to standard regulations after it is in place. “This includes adhering to responsible gambling practices, data protection laws, and ensuring the integrity of gaming outcomes,” Hassan Taher accounts.

The Future of AI in the Gambling Industry

If it is used ethically and responsibly, AI can overcome the obstacles in its path to ultimately revolutionize the gambling industry for the better. “The potential of AI to transform this sector is vast, with both challenges and opportunities on the horizon,” contends Hassan Taher.

Specifically, Taher predicts that the future of AI will be driven by increased attention to sustainable and inclusive growth as well as increased collaboration among regulators, technology providers, and gambling organizations. “As we look toward the future of artificial intelligence (AI) in the gambling industry, it’s clear that we are on the cusp of a new era of innovation and responsible gaming,” Taher concludes. 

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